<?xml version="1.0" encoding="UTF-8"?>
<!--
  Caleth sitemap (Sep 2026).

  Only genuinely PUBLIC, indexable marketing pages are listed. Deliberately
  absent, and also blocked in robots.txt:

    /r/          tracked ad links -- opening one records a billable click, so a
                 crawler walking them would charge advertisers for bot traffic
    /lp/         client landing pages carrying an advertiser's own phone and
                 email, which go offline when their campaign ends
    /agent-view  credential-free dashboard links where the token is the access
    dashboards   authenticated, no public content
    auth pages   login/signup/reset have nothing to rank for

  Priorities reflect what Caleth actually needs found: the homepage first, then
  the two pages that recruit each side of the marketplace (advertisers and
  community admins). Caleth is global -- there is no regional variant here and
  no hreflang, because the site is one English version serving every market.

  Keep in step with the public routes in App.jsx. A page added there and missed
  here simply will not be submitted for indexing.
-->
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
  <url>
    <loc>https://calethhq.com/</loc>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://calethhq.com/advertise</loc>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <!-- Comparison page targeting "meta ads alternative" searches. High priority
       on purpose: someone searching a comparison term has a budget and a
       problem, which is a far better visitor than a generic browser. -->
  <url>
    <loc>https://calethhq.com/meta-ads-alternative</loc>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://calethhq.com/create-community-account</loc>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://calethhq.com/create-business-account</loc>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://calethhq.com/referral-program</loc>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://calethhq.com/faq</loc>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://calethhq.com/link-safety</loc>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://calethhq.com/terms</loc>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>
  <url>
    <loc>https://calethhq.com/privacy</loc>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>
</urlset>
